Team Wilson, 

Thank you for joining us at the 2022 EMEA Sales Meeting at the wonderful Ali Bey Resort Sorgun! This year’s gathering feels particularly special as it is the first time many of us will have seen each other in-person since the start of the pandemic more than two years ago, and because it is the first Wilson brand-direct EMEA Sales Meeting in a decade.

Over the next five days, we will prepare our team for the upcoming SS23 sell-in. It is especially great as Golf are here for their Global BP2 meeting and we are delighted they can join us to make it an extra special One Team with One Dream vision enabling us the platform to truly connect: globally, regionally, across internal functions and with key distributors.  Further, our One Team with One Dream approach will provide us the platform as well to reconnect: globally, regionally, across internal functions and with key distributors. This will be critical for the success of SS23, achievement of our growth goals, and our Must Win Battles: 

1. Drive the Wilson brand to $1 billion in gross sales for the first time in company history
2. Reach $135 million in global basketball sales
3. Exceed $240 million in new product sales
4. Achieve $135 million in D2C
5. Accelerate Sportswear to $10 million 

During your stay, we hope you enjoy coming together in-person, get to know new colleagues, have fun, and live like an athlete by making the most of the sport-inspired lifestyle the resort offers! Below is a high-level agenda outlining what you should expect.  For more details, please use the QR code. 

• Tuesday Night: opening / welcome
• Wednesday / Thursday: global presentations & hand-over toolbox SS23 
• Thursday afternoon / Friday: LSM (smaller groups), how to execute & workshops 
• Saturday: fun / sport day 

If you have any further questions regarding the programming this week, please contact the project team:

Global:                      Kari Brown 

Central:                     Roland Langgartner 

South:                       Audrey Desvignes 

Export:                      Uwe Zisser 

North, Team, Golf: Cara Darbyshire

Unfortunately, I will not be able to join this time, but I wish you all the best for this event week – enjoy it! I also wish you much success with the upcoming SS23 sell-in. I am proud of what we have achieved so far and know we are in a good position to accelerate EMEA sales even further.  

Sincerely,

Steffen Naumann
Regional General Manager, Wilson EMEA