2026 EMEA Sales Launch
Benidorm
Hotel Melia Villaitana
Avda. Alcalde Eduardo Zaplana, 7,
03502 Benidorm – Alicante – Spain
Monday 31st August 2026
| TIME | LOCATION | AGENDA | DURATION | PRESENTER |
| 8:30 | Arrivals | 5:00 | ||
| 13:30 | Mosaico | LUNCH | 1:00 | |
| 14:30 | Calpe | Sales Launch Opening | 0:30 | Lee Farrar |
| 15:00 | Calpe | Global Overview | 0:30 | Bob Thurman & Markus Mccaine |
| 16:30 | Courtyard | BREAK | 0:30 | |
| 17:00 | Calpe | Global PR | 1:00 | Nick Addecott |
| 18:00 | Free time | 1:30 | ||
| 19:30 | Mosaico | BUFFET DINNER | 1:30 | |
| 21:00 | Free time |
Tuesday 1st September
| TIME | LOCATION | AGENDA | DURATION | PRESENTER |
| 7:30 | Mosaico | BREAKFAST | 1:00 | |
| 8:30 | Calpe | Products – Woods | 1:30 | Jon Pergande |
| 10:00 | Calpe | Products – Irons | 1:30 | Jon Pergande |
| 11:30 | Courtyard | BREAK | 0:30 | |
| 12:00 | Calpe | Products – Wedges | 1:30 | Jon Pergande |
| 13:30 | Mosaico | LUNCH | 1:00 | |
| 14:30 | Calpe | Products – Balls | 1:00 | Jon Pergande |
| 15:30 | Calpe | Products – Bags & accessories | 1:00 | Jon Pergande |
| 16:30 | Salon Moraira IV | PRODUCT REVEAL & BREAK | 0:30 | |
| 17:00 | Calpe | Product – SMU | 1:00 | Jon Pergande |
| 18:00 | Free time | 1:30 | ||
| 19:30 | Mirador | GALA DINNER | 1:30 | |
| 21:00 | Free time |
Wednesday 2nd September 2026
| TIME | LOCATION | AGENDA | DURATION | PRESENTER |
| 7:30 | Mosaico | BREAKFAST | 1:00 | |
| 8:30 | Walk to testing area | 0:15 | ||
| 8:45 | DR & putt area | Product testing | 0:45 | Details below |
| 9:30 | DR & putt area | Product testing | 0:45 | Details below |
| 10:15 | DR & putt area | Product testing | 0:45 | Details below |
| 11:00 | DR & putt area | Product testing | 0:45 | Details below |
| 11:45 | Clubhouse | Collect lunch & go to hole | 1:15 | |
| 13:00 | Levante Golf Course | Golf – Shotgun start | 4:30 | |
| 17:30 | Freetime | 1:00 | ||
| 18:30 | Canalla Area | Hawaiian BBQ Night | 5:30 |
Thursday 3rd September 2026
| TIME | LOCATION | AGENDA | DURATION | PRESENTER |
| 7:30 | Mosaico | BREAKFAST | 1:00 | |
| 8:30 | Calpe | Irvine – Custom Fit | 1:00 | |
| 9:30 | Regional | Breakouts | 2:00 | Details below |
| 11:30 | Courtyard | BREAK | 0:30 | |
| 12:00 | Regional | Breakouts | 1:30 | Details below |
| 13:30 | Mosaico | LUNCH | 1:00 | |
| 14:30 | Regional | Breakouts | 2:00 | Details below |
| 16:30 | Courtyard | BREAK | 0:30 | |
| 17:00 | Regional | Breakouts | 1:00 | Details below |
| 18:00 | Freetime | 1:30 | ||
| 19:30 | Mosaico | BUFFET DINNER | 1:30 | |
| 21:00 | Freetime |
Friday 4th September 2026
| TIME | LOCATION | AGENDA | DURATION |
| 7:30 | Mosaico | BREAKFAST | 1:00 |
| 8:30 | Regional | Breakouts | 2:00 |
| 10:30 | Courtyard | BREAK | 0:30 |
| 11:00 | Regional | Breakouts | 2:30 |
| 13:30 | Mosaico | LUNCH | 1:00 |
| 14:30 | Depart at leisure |